This week on the podcast I am joined by Chioma (Chi) Njoku from The Mindful Bookkeeper. Chi is a business woman turned yoga teacher. After 6 months of teaching yoga full-time, Chi found that she couldn't create a sustainable living just off of her studio classes. She was frustrated and disheartened by the yoga industry.
Then, after hearing too much "You can't make money in the yoga industry" and "I'll just do it for free", Chi decided to start her own business - The Mindful Bookkeeper - to help people begin to understand the power of money stories, relationships with money, and that it's okay to make money in your business!
On this episode, we talk about the money side of the yoga industry, why it's okay to make money as a yoga teacher, how to overcome your money stories, and much more.
Enjoy!
This episode of the podcast is brought to you by OfferingTree. Most wellness professionals struggle with creating a website and a digital presence, so OfferingTree created easy to use software that guides yoga teachers through the process in about 30 minutes. That’s right, you can have a website in 30 minutes! OfferingTree’s website tools allow teachers to put their schedule on their own branded website and allows their students to book classes and even pay online. Your OfferingTree website will have a whole host of other tools to help you be a successful teacher like newsletter and a blog, website traffic analytics, search engine optimization, client communication tools and more. OfferingTree really does make it simple to have a website and takes care of the tech side of teaching. So if you’ve been putting off creating a website because you think it will be a headache, you should really give them a try. To get started on your website today checkout offeringtree.com/mbom. Again, check out offeringtree.com/mbom to create your new website today.
This week on the podcast I am joined by Nate Guadagni from BoYoga. If you've been listening to the podcast for a while now, you'll remember Nate from a few months ago. We did an awesome episode on growing your business through your email list and how to get an email list of 1,000 people!
In this episode, Nate and I talk about how to grow your yoga business through serving baby boomers or people in an older population. He shares how he's grown his business this way, ways that you can start diving into this market, how teaching an older population is different than a younger market, and much more.
Enjoy!
This episode of the podcast is brought to you by OfferingTree. Most wellness professionals struggle with creating a website and a digital presence, so OfferingTree created easy to use software that guides yoga teachers through the process in about 30 minutes. That’s right, you can have a website in 30 minutes! OfferingTree’s website tools allow teachers to put their schedule on their own branded website and allows their students to book classes and even pay online. Your OfferingTree website will have a whole host of other tools to help you be a successful teacher like newsletter and a blog, website traffic analytics, search engine optimization, client communication tools and more. OfferingTree really does make it simple to have a website and takes care of the tech side of teaching. So if you’ve been putting off creating a website because you think it will be a headache, you should really give them a try. To get started on your website today checkout offeringtree.com/mbom. Again, check out offeringtree.com/mbom to create your new website today.
This week on the podcast I’m joined by Destinee Berman. Destinee has been called the secret visionary behind today’s most recently recognised online schools in the intuitive arts and spiritual healing spaces. She spent 15 years in Silicon Valley managing clients like Twitter, HP and Microsoft before she headed into her own spiritual path in 2014. Now she’s the launch manager behind Ashley Turner and Sianna Sherman’s wildly success Urban Priestess Mystery School as well as Debra Silverman’s Applied Astrology Online School.
On this episode of the podcast we talk about the spiritual side of running a business, shifting your perspective around making money, how to grow your following online through marketing and how she incorporates systems like astrology in her business, plus more.
Enjoy!
This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.
This week on the podcast, I am joined by Shannon Crow from The Connected Yoga Teacher for a conversation on hands on assists. This conversation spurred from a prompt in my private Facebook community, Yoga Business Badasses, around the topic of doing adjustments or assists in class. Shannon commented and we decided to turn conversation into a podcast episode for everyone to enjoy!
In this episode, we discusses our thoughts and opinions on hands on assists, how to stay within scope of practice, if yoga teachers should be trained before they touch their students, why you should always make sure you have permission before you touch someone, and much more.
Enjoy!
This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.
This week on the podcast I am joined by Amber Sears from Epic Self! Amber is a mind, body, spirit transformation and business coach. Her mission it to empower people to dramatically upgrade their personal and professional lives with mind-body fitness, peak performance nutrition, lifestyle design, and conscious business.
Amber specializes in producing deeply healing and empowering retreats and teacher training programs around the globe. She also work intimately with new and established health & wellness entrepreneurs to help them build their dream businesses, so they can make massive impact on those they serve.
On this episode of the podcast, Amber shares her journey in dance, pilates, and yoga, as well as some of her biggest learnings through leading international retreats and trainings around the world, how we can reframe the concept of money to build sustainable businesses, how she created her business online, and so much more.
Enjoy!
This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.
If you've been listening to the podcast for a while now, you know that FavYogis has been sponsoring the podcast! After 6 months of using the app and working with them, I had the chance to interview the founder and CEO, Temitope Sonuyi.
Temitope is a yogi, yoga teacher, and a programmer! After experiencing challenges in his own yoga business he decided to design an app to solve those problems. As he started talking to more and more yoga teachers, he realized that he wasn't alone in his need for an app that allowed people to see your schedule at all yoga studios.
FavYogis launched just over a year ago and since then, the app has changed a lot. They've add functions including students being able can pay right from the app, allowing push notifications to your followers, a personal page that your students can look at without the app, the ability to add the app to your website, and so much more.
Of course, Temitope also shares some of the biggest lessons he's learned through his career!
Enjoy!
Connect with Temitope:
This week on the podcast I am joined by Mark Walsh, the founder of Embodied Yoga Principles, The Embodied Facilitator and Integration. Mark joined me all the way from Brighton, UK to talk about his journey as a yoga teacher and yoga business owner.
On this episode of the podcast we talk about how to market yourself and your business, how to find your target market, niche and tribe, the importance of getting paid for your work and how to deal with challenges around money, and much more.
Enjoy!
This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.
This week on the podcast we're doing something a little bit different! I am joined by DJ Taz Rashid who works in the yoga and wellness space creating music and playlists for yoga classes and yoga events.
Not only does DJ Taz share how he has successfully created his business, and some of his top business lessons, he also shares how using music can elevate your yoga business. Of course, not everyone likes to play music in their yoga classes and that is fine, but if you do, you can do it in a way that makes the experience for the student even better. DJ Taz shares how to create an intention and experience for the class using music, as well as how to allow music to be a solid part of your yoga brand. Taz also shares tips for creating a great playlist, how to choose great music, and more.
Enjoy!
Text PLAYLIST to 44222 to get a FREE webinar training on yoga music and playlists, as well as a free download and a 75-minute playlist.
A couple weeks ago, I had someone email in asking about how to build great relationships with studio owners, and how to leave situations that are negative or are not serving us anymore. This person continued to tell me that they are at a studio where they don't feel that they are being treated kindly, and personally, I am tired of hearing this. It is not okay for yoga teachers to just sit back and allow ourselves to be treated badly!
On this episode of the podcast, I talk about:
This episode of the podcast is brought to you by Yogabossbabe! Yogabossbabe is a monthly lifestyle subscription box for passionate and motivated yoga instructors who want to build and grow their yoga business. Every month you get a box of goodies delivered to your doorstep filled with things that will help you build and grow your yoga business.
This week on the podcast I am joined by Diane Bruni. Diane was the first female ashtanga teacher in Canada, a studio owner, a body worker, and now a teacher of functional movement.
On this episode, Diane shares how she first got into yoga, what the yoga landscape was like 20-30 years ago, owning a yoga studio, what it's been like shifting more towards functional movement, and what she's learned throughout her career.
Enjoy!
This week on the podcast I am joined by Trina Altman. Trina received her training through STOTT PILATES® and is an E-RYT 500. She’s the creator of Yoga Deconstructed® and Pilates Deconstructed®, which take an interdisciplinary approach to foster an embodied understanding of yoga and Pilates and their relationship to modern movement science.
On this episode of the podcast, we talk about Trina's journey as a yoga and pilates teacher, her approach to movement, anatomy and yoga, how she took her business online, and much more!
Enjoy!
This week on the podcast I am joined by the co-founder of Yoga Trade, Erica Hartnick. Erica discovered yoga after spending years as an athlete, and after slowly falling in love with the practice, Erica decided to teach. Soon after she become a yoga teacher, she started pitching companies, and hotels around the world to see if she could do a trade. In return for accommodation, she would teach yoga!
Erica did this for a number of years before the idea for Yoga Trade was a born! Why not create a platform where people can find traveling and teaching opportunities around the world? Fast forward 5 years, and Yoga Trade is the most popular online platform to find traveling yoga teaching opportunities.
On this episode, Erica shares how the idea for Yoga Trade was born and how she actually got it started with her co-founders. She talks about the struggles of creating an online platform and membership site, tips for other people who want to travel and teach or create an online business, as well as what she's learned through the process.
Enjoy!
Jason Crandell is an internationally recognized yoga teacher, who teaches workshops and trainings around the world. He is a San Francisco based yoga teacher, and also writes for Yoga Journal, and teaches on Yoga Glo.
In this episode of the podcast, Jason shares his yoga story with myself and listeners. Jason shares how he went from not enjoying his first yoga class to really enjoying the practice, and then becoming a teacher. He shares what it was like to be a yoga teacher 20 years ago, how the yoga world has changed, and how he's navigated the changing yoga landscape. Jason also share tips for new yoga teachers to stand out in a competitive industry, the importance of word-of-mouth and honing your skills, and so much more.
Enjoy!
Teaching demos are something that you will need to do before getting studio jobs! They can scary and intimidating, especially when you're first starting out. That's why I've created a FREE teaching demo checklist to help you prepare. Download your copy here!
This week on the podcast I am joined by Jessica Murphy, who is a yoga teacher, podcast host, and the founder of the Dirty South Yoga Fest based out of Atlanta, GA. On this episode, Jessica shares her yoga story, what inspired her to create the festival, and what it takes to create and grow a successful yoga event or festival.
We talked about everything from finding a venue, getting teachers, promoting a big event, selling tickets, self-care when you're coordinating a big event, as well as what Jessica's learned through running the Dirty Yoga Fest! Enjoy!
Don't forget to check out the Dirty Yoga Fest this July!!
This week on the podcast I am joined by Kathryn Bruni-Young who is the founder of Mindful Strength, the host of the Mindful Strength Podcast, an international teacher and a creative thinker in the field of yoga and movement. Kathryn grew up practicing yoga, and started teaching when she was in her late teens. After years of practicing more traditional Ashtanga, Kathryn realized that she was having chronic pain in her body, and started to learn more about movement.
On this episode, Kathryn dives into her passion for movement and how her teaching style has changed significantly since learning more about movement and how it can be integrated with yoga. We also discuss taking your yoga business online and what it takes to a successful entrepreneur, how to build a successful online course and tips for teaching workshops around the world.
Enjoy!
This week on the podcast, I am joined by Nathalie Croix who is the founder of the Shanti Yoga Shala, Shanti Yoga Teacher Training and the host of the Life on Earth podcast. On this episode of the podcast, Nathalie shares her journey as a yogi and yoga teacher, and how much of her learnings came from working as a studio manager for a number of years, before she decided to dive into owning her own studio.
Nathalie shares what it takes to run a successful yoga studio and yoga teacher training program, and how to fill workshops, trainings, and retreats while still maintaining your values, mission, and authenticity. Nathalie also shares some of the biggest business lessons that she's learned through her yoga career, and the important of always learning, always taking care of yourself, and always coming from a place of love.
Enjoy!
This week on the podcast I am joined by Anastasia Shevchenko who is the founder of the Berlin Yoga Conference. Anastasia was born in Ukraine, grew up in Canada, and is now living in Berlin. Anastasia has been practicing yoga since she was a teenager and after years of practicing and teaching, she wanted to expand her offerings and bring the yoga community together with the first ever Berlin Yoga Conference, which will be happening in 2019.
On this episode, Anastasia shares where the idea for the Berlin Yoga Conference came from, what it's been like creating it - finding a space, finding teachers, setting the schedule, marketing the conference and selling tickets, etc. - and what she's learned through her yoga business and through the Berlin Yoga Conference.
Enjoy!
This week on the podcast we're doing something a little bit different! In this solo episode of the show, I am read through chapter 24 of You Are a Badass by Jen Sincero. I read this book in April and absolutely loved it, but the chapter on money was easily the most influential chapter for me.
On this episode, I read through the money chapter to you (chapter 24), while adding in my thoughts and giving some additional commentary on how we can break through our money stories, the importance of recognizing what our relationship with money is and how it is impacting our business, as well as how this chapter really helped me move past some of my biggest struggles with money.
Enjoy!
This week on the podcast I am talking with Chris Cannon. Chris is the founder of Studio Prosperity and the host of The Studio Prosperity podcast. Chris and I had the pleasure of meeting in Mexico City and recording this in person!
On this episode, we talk about all things yoga studios and yoga business, including why it's okay to make money and still be spiritual, why software and systems are important in your yoga studio, the relationship between the studio owner and the teacher, and why being competitive can actually harm your business instead of make it thrive.
Enjoy!
Connect with Chris:
Studio Prosperity
Studio Prosperity Facebook Group
I am joined on the podcast once again by Brea Johnson from Heart & Bones Yoga! Brea and I chatted about yoga + yoga business way back in Episode 8 of the podcast, and this time around, we are focusing our conversation how to take your yoga business online.
Brea shares the process for building her tribe online, including the importance of determining what you're going to offer and having good sound quality. As well, we talk about why you don't need to a big following to be successful online, and why it's more important to find your tribe and determine your "why" than just focus on having a big Instagram following.
Enjoy!
This special BONUS episode M.B.Om features one of the episodes of my newest podcast: Yoga Business Bootcamp.
The Yoga Business Bootcamp podcast will take you through how to create your dream job, build an amazing resume, get a teaching job at a yoga studio, and how to expand your offerings to make more money and become more sustainable as a yoga teacher.
On this episode, we’re talking about online and offline marketing! There are so many different aspects that make up marketing, which is why we talk about the online aspects and the offline aspects.
Online marketing includes social media, and email newsletters; while offline marketing includes talking to your students and community in person, and designing posters for your programs. In this episode, we also cover how to find your authentic voice online and offline, and how to create marketing materials that are on brand.
In the full marketing module of the course, we break down each of the aspects of online and offline marketing in detail and I help you to create a marketing plan and strategy that will really work for you and your business!
To learn more or to join the full version of the course, please visit www.mbomyoga.com/yogabusinessbootcamp or https://yogabusinessbootcamp.teachable.com/.
Paloma has been practicing yoga for a number of years, and after working for lululemon and managing a yoga studio, she decided that she wanted to create her own business. Paloma decided to blend her love of yoga and travel to create her first business, which was a retreat creation business. Since then, her business has changed into Rock Your Yoga Retreat, which teaches yoga teachers how to create a successful yoga retreat.
On this episode of the podcast, we talk about the importance of investing in yourself, being comfortable making money, why it's okay to mix yoga and business, and of course, how to create a successful retreat. Paloma walks us through the 5 elements of creating a successful yoga retreat, and hopefully leaves you feeling excited and expired to run successful retreats.
Enjoy!
This week on the podcast, I am joined by Nate Guadagni. Nate is the founder of Bo Yoga®, an accessible blend of gentle yoga, qi gong (Chee Gong) and meditation. He is the inventor of the new Balance Bar prop; a flexible, padded lightweight staff which helps with balance, alignment and mobility making yoga safer and more approachable.
Nate Guadagni has taught yoga, qi gong and meditation full time for over thirteen years and has managed six successful wellness centers in three major US cities. On top of that, Nate is a business badass, and on this episode we talk about the importance of having an email list and how to grow your email subscribers to 1,000 or more engaged people!
Enjoy!
This week on the podcast I am joined by Sytera Field from Episode 34! When Sytera and I first chatted back in the fall of 2016 she was teaching private yoga full-time and was not interested in studio ownership. Since then, she shifted into the role of studio owner, and opened up SyteraYoga at the beginning of January 2018.
On this episode, we talk about what shifted for Sytera over the last 1.5 years, what it took to open a successful studio, including hiring teachers, creating an inclusive community, a schedule that works, and more. Sytera shares what she's learned as a studio owner, the challenges of running a yoga studio, and how she finds the balance of being both a teacher, leader, and business owner.
Enjoy!
Hear Sytera's yoga story on Episode 34 of the podcast! Connect with Sytera Yoga through their website and on Facebook & Instagram!
This episode of the podcast is also brought to you by Fitbizzle! Fitbizzle is a simple and affordable booking and payments system for independent yoga teachers and smaller studios. With Fitbizzle, you only pay for what you use instead of a large monthly fee. For a 1 month free trial check out fitbizzle.com/amanda.
This week on the podcast we're talking about procrastination. Procrastination is something that many of us deal with, and arguably, something that is just part of the human experience.
I talk about tips for dealing with a specific task that you are procrastinating, as well as tips for preventing procrastination in your life in general, and the tips that I personally use to beat procrastination and get sh*t done!
If you struggle with procrastination, this episode is for you! Enjoy!
This episode of the podcast is also brought to you by Fitbizzle! Fitbizzle is a simple and affordable booking and payments system for independent yoga teachers and smaller studios. With Fitbizzle, you only pay for what you use instead of a large monthly fee. For a 1 month free trial check out fitbizzle.com/amanda.
On this episode, I also talk about Yoga Business Bootcamp! Yoga Business Bootcamp is a 12-module program designed for yoga teachers who are want to create, grow or expand their yoga businesses. Whether you are a new yoga teacher looking to get studio jobs, a yoga teacher who needs a yoga teacher website, or a yoga teacher who is ready to expand into offering workshops, privates and retreats, this course can help you thrive.
Each module of Yoga Business Bootcamp walks you through a different topic, including setting tangible goals for your business, building your yoga website, creating a yoga brand and brand strategy, creating and designing a beautiful yoga teacher resume, to expanding your business and creating a sales funnel.
You will leave Yoga Business Bootcamp with tangible results. Each module has activities for you to work through so you can apply what you’re learning to your business. You will experience more confidence and clarity in your business, more customers, and more revenue.
To learn more, please visit https://yogabusinessbootcamp.teachable.com/