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M.B.Om Podcast | Mastering the Business of Yoga

M.B.Om is a play on "M.B.A", and instead of learning about "administration" (whatever that is!), you will learn about the business of yoga. This podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: April, 2018
Apr 30, 2018

Paloma has been practicing yoga for a number of years, and after working for lululemon and managing a yoga studio, she decided that she wanted to create her own business. Paloma decided to blend her love of yoga and travel to create her first business, which was a retreat creation business. Since then, her business has changed into Rock Your Yoga Retreat, which teaches yoga teachers how to create a successful yoga retreat.

On this episode of the podcast, we talk about the importance of investing in yourself, being comfortable making money, why it's okay to mix yoga and business, and of course, how to create a successful retreat. Paloma walks us through the 5 elements of creating a successful yoga retreat, and hopefully leaves you feeling excited and expired to run successful retreats.

Enjoy!

This episode of the podcast is brought to you by FavYogis! Here’s a business tool that’s really going to change the lives of yoga teachers.
 
The FavYogis app puts control and freedom in your hands. You can update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone!
 
No more updating your schedule in multiple places and paying a ton of money each month for a software platform where students MIGHT stumble across your classes. Students simply open FavYogis and your schedule will be there.
 
On top of being able to send students notifications about class updates, set prices and ticket availability, and auto-send reminders to your students, you can also post workshops and events that will allow you to reach organic traffic through the search feature that you may never have been able to reach through simply putting the events on your website.
 
Head on over to the app store and download FavYogis for free! Use code MBOM and let them know that I sent you!
Apr 23, 2018

This week on the podcast, I am joined by Nate Guadagni. Nate is the founder of Bo Yoga®, an accessible blend of gentle yoga, qi gong (Chee Gong) and meditation. He is the inventor of the new Balance Bar prop; a flexible, padded lightweight staff which helps with balance, alignment and mobility making yoga safer and more approachable.

Nate Guadagni has taught yoga, qi gong and meditation full time for over thirteen years and has managed six successful wellness centers in three major US cities. On top of that, Nate is a business badass, and on this episode we talk about the importance of having an email list and how to grow your email subscribers to 1,000 or more engaged people!

 On this episode, we talk about how to identify your target market, how to determine your irresistible gift for your audience, how to get people to sign up for your email list, creating great automated emails, how to choose an email software, and how to nurture your email list once people are on it. Nate shares how to decide how often to send email campaigns, what to include in your email newsletters, and much more.
 
This episode is jam packed with information so make sure you have a pen and paper ready to take some notes!

Enjoy!

This episode of the podcast is brought to you by FavYogis! Here’s a business tool that’s really going to change the lives of yoga teachers.
 
The FavYogis app puts control and freedom in your hands. You can update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone!
 
No more updating your schedule in multiple places and paying a ton of money each month for a software platform where students MIGHT stumble across your classes. Students simply open FavYogis and your schedule will be there.
 
On top of being able to send students notifications about class updates, set prices and ticket availability, and auto-send reminders to your students, you can also post workshops and events that will allow you to reach organic traffic through the search feature that you may never have been able to reach through simply putting the events on your website.
 
Head on over to the app store and download FavYogis for free! Use code MBOM and let them know that I sent you!
Apr 16, 2018

This week on the podcast I am joined by Sytera Field from Episode 34! When Sytera and I first chatted back in the fall of 2016 she was teaching private yoga full-time and was not interested in studio ownership. Since then, she shifted into the role of studio owner, and opened up SyteraYoga at the beginning of January 2018.

On this episode, we talk about what shifted for Sytera over the last 1.5 years, what it took to open a successful studio, including hiring teachers, creating an inclusive community, a schedule that works, and more. Sytera shares what she's learned as a studio owner, the challenges of running a yoga studio, and how she finds the balance of being both a teacher, leader, and business owner.

Enjoy!

Hear Sytera's yoga story on Episode 34 of the podcast! Connect with Sytera Yoga through their website and on Facebook & Instagram!


This episode of the podcast is also brought to you by Fitbizzle! Fitbizzle is a simple and affordable booking and payments system for independent yoga teachers and smaller studios. With Fitbizzle, you only pay for what you use instead of a large monthly fee. For a 1 month free trial check out fitbizzle.com/amanda.


This episode of the podcast is brought to you by FavYogis! Here’s a business tool that’s really going to change the lives of yoga teachers.
 
The FavYogis app puts control and freedom in your hands. You can update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone!
 
No more updating your schedule in multiple places and paying a ton of money each month for a software platform where students MIGHT stumble across your classes. Students simply open FavYogis and your schedule will be there.
 
On top of being able to send students notifications about class updates, set prices and ticket availability, and auto-send reminders to your students, you can also post workshops and events that will allow you to reach organic traffic through the search feature that you may never have been able to reach through simply putting the events on your website.
 
Head on over to the app store and download FavYogis for free! Use code MBOM and let them know that I sent you!
Apr 9, 2018

This week on the podcast we're talking about procrastination. Procrastination is something that many of us deal with, and arguably, something that is just part of the human experience. 

I talk about tips for dealing with a specific task that you are procrastinating, as well as tips for preventing procrastination in your life in general, and the tips that I personally use to beat procrastination and get sh*t done! 

If you struggle with procrastination, this episode is for you! Enjoy! 

This episode of the podcast is also brought to you by Fitbizzle! Fitbizzle is a simple and affordable booking and payments system for independent yoga teachers and smaller studios. With Fitbizzle, you only pay for what you use instead of a large monthly fee. For a 1 month free trial check out fitbizzle.com/amanda.

On this episode, I also talk about Yoga Business Bootcamp! Yoga Business Bootcamp is a 12-module program designed for yoga teachers who are want to create, grow or expand their yoga businesses. Whether you are a new yoga teacher looking to get studio jobs, a yoga teacher who needs a yoga teacher website, or a yoga teacher who is ready to expand into offering workshops, privates and retreats, this course can help you thrive.

Each module of Yoga Business Bootcamp walks you through a different topic, including setting tangible goals for your business, building your yoga website, creating a yoga brand and brand strategy, creating and designing a beautiful yoga teacher resume, to expanding your business and creating a sales funnel.

You will leave Yoga Business Bootcamp with tangible results. Each module has activities for you to work through so you can apply what you’re learning to your business. You will experience more confidence and clarity in your business, more customers, and more revenue.

To learn more, please visit https://yogabusinessbootcamp.teachable.com/

Apr 2, 2018

This week on the podcast I am joined by Eileen McGurty from Great Online Teaching. Taking your yoga business online is a great additional source of revenue, and a great way for people to discover you from anywhere in the world, but it can also feel really, really complicated.

On this episode, Eileen shares how to plan out great content for your target market, how to make sure the content your filming will resonate with your audience, tips on equipment and how to get good lighting and sound, marketing your course once it's out there, and how to get over the perfectionism mentality and just put it out there.

Enjoy!

Tax season is here, and as a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can take you away from focusing on the rest of your business. Doing your own books and taxes is an unnecessary risk, and you can save valuable time and money by outsourcing your accounting and tax preparation.

Ceterus specializes in accounting and tax preparation for yoga businesses. This is a complete done-for-you solution, with no work on your end. You’ll have access to your financials online, including a mobile app. You get the information you need to make better business decisions with their secure cloud-based platform. And they combine people and technology so you always have someone to talk to when you need to.

To learn more about Ceterus' fitness business accounting and benchmarked reporting solution, please visit www.ceterus.com/mbom. If you sign up through this podcast, you will get 50% off your first two months!


This episode of the podcast is also brought to you by Fitbizzle! Fitbizzle is a simple and affordable booking and payments system for independent yoga teachers and smaller studios. With Fitbizzle, you only pay for what you use instead of a large monthly fee. For a 1 month free trial check out fitbizzle.com/amanda.

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