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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: November, 2017
Nov 27, 2017

On this episode of the podcast, I am joined by the CEO of Ardor SEO, Kris Reid. Kris is from Australia originally, but is joining me from Cambodia, where he currently calls home. Kris has been working in digital marketing and SEO for a number of years, and shares how he got into SEO and started Ardor.

On this episode, we talk about some basic SEO concepts, like backlinks, SEO vs. SEM, keywords, and the importance of page ranking. We also talk about white hat vs. black hat, and what Google looks for when they are ranking your website. Kris also dives into some tips on how to to improve the SEO on your website, the importance of a morning routine for an entrepreneur, and how to sell yourself confidently as a yoga teacher.

Enjoy!

This episode of the podcast is brought to your by Ceterus. As a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can be a headache. Ceterus specializes in accounting for yoga studios and takes care of all of that work for you, while giving you full access to your financial data and benchmarked reporting through their platform, Ceterus Edge, which is built on top of QuickBooks Online and integrates with MINDBODY Online. While they offer tax accounting, many of their customers also retain their current CPA and use Ceterus for month-to-month accounting and benchmarked reporting, which their CPAs love.  To learn more about Ceterus' yoga accounting and benchmarked reporting solution, please visit www.ceterus.com/mbom. If you sign up through this podcast, you will get 50% off your first two months!


This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.


This episode of the podcast is also brought to you by FavYogs! FavYogis is the newest yoga app designed specifically with Yogis in mind. It was built out of Santa Monica, CA by a practicing yogi and software engineer from MIT. FavYogis connects yoga students with their favorite teachers through a simple to use app that is free to download. Teachers can post one time events like workshops and retreats as well as regular weekly classes, and students can easily find teachers offerings from anywhere in the world. Use the code “MBOM” when you sign up and make sure they know I sent you! Sign up here!


I've also launched a private community on Facebook for yoga teachers who want to learn more about business. Join me here!

Nov 20, 2017

I am so excited to be joined by the founder of YogaBossBabe, Liz Nguyen. On this episode, Liz shares her journey as a yoga teacher, doing her YTT at Core Power Yoga and then completing a 2 year yoga therapy program from LMU. We talk about how she successfully started a corporate yoga business, and then became inspired to create YogaBossBabe, a monthly subscription service for yoga entrepreneurs. 

We talk about everything from getting yourself out there as a new yoga teacher, to finding your teaching voice, to how to get corporate yoga gigs, advice for new yoga teachers, as well as what Liz has learned from creating YogaBossBabe. 

Enjoy!

This episode of the podcast is brought to your by Ceterus. As a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can be a headache. Ceterus specializes in accounting for yoga studios and takes care of all of that work for you, while giving you full access to your financial data and benchmarked reporting through their platform, Ceterus Edge, which is built on top of QuickBooks Online and integrates with MINDBODY Online. While they offer tax accounting, many of their customers also retain their current CPA and use Ceterus for month-to-month accounting and benchmarked reporting, which their CPAs love.  To learn more about Ceterus' yoga accounting and benchmarked reporting solution, please visit www.ceterus.com/mbom. If you sign up through this podcast, you will get 50% off your first two months!


This episode of the podcast is also brought to by YogaBossBabe. YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box.


This episode of the podcast is also brought to you by FavYogs! FavYogis is the newest yoga app designed specifically with Yogis in mind. It was built out of Santa Monica, CA by a practicing yogi and software engineer from MIT. FavYogis connects yoga students with their favorite teachers through a simple to use app that is free to download. Teachers can post one time events like workshops and retreats as well as regular weekly classes, and students can easily find teachers offerings from anywhere in the world. Use the code “MBOM” when you sign up and make sure they know I sent you! Sign up here!


I've also launched a private community on Facebook for yoga teachers who want to learn more about business. Join me here!

 

Nov 13, 2017

On this episode of the podcast, I am joined by Arianne Traverso from Bizzy Yogi and the Yoga Expo in Miami. Arianne came to yoga from the graphic design and marketing world, and has been teaching yoga for over 15 years. On this episode, Arianne and I chat about her experience as a yoga teacher, a yoga studio owner, a mentor for yoga teachers, and the founder of Bizzy Yogi.

Arianne and I chat about the importance of sales funnels and how you can set up an effective sales funnel, the importance of digital marketing and how you can create an online presence, as well as why it's important to have multiple revenue streams and how to create a side hustle that makes you money doing something that you love.

One of the big lessons that Arianne shares in this episode is to bring harmony into your business. Take what you learn on the mat and bring it into your life off the mat and into your business.

Enjoy!

This episode of the podcast is brought to your by Ceterus. As a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can be a headache. Ceterus specializes in accounting for yoga studios and takes care of all of that work for you, while giving you full access to your financial data and benchmarked reporting through their platform, Ceterus Edge, which is built on top of QuickBooks Online and integrates with MINDBODY Online. While they offer tax accounting, many of their customers also retain their current CPA and use Ceterus for month-to-month accounting and benchmarked reporting, which their CPAs love.  To learn more about Ceterus' yoga accounting and benchmarked reporting solution, please visit www.ceterus.com/mbom. If you sign up through this podcast, you will get 50% off your first two months!


This episode of the podcast is also brought to you by FavYogs! FavYogis is the newest yoga app designed specifically with Yogis in mind. It was built out of Santa Monica, CA by a practicing yogi and software engineer from MIT. FavYogis connects yoga students with their favorite teachers through a simple to use app that is free to download. Teachers can post one time events like workshops and retreats as well as regular weekly classes, and students can easily find teachers offerings from anywhere in the world. Use the code “MBOM” when you sign up and make sure they know I sent you! Sign up here!


I've also launched a private community on Facebook for yoga teachers who want to learn more about business. Join me here!

Nov 6, 2017

On this episode of the podcast, I am joined by Or Shahar, who is joining me all the way from Germany. Or shares how she came to yoga from a place of depression and found that yoga was very healing for her. She decided to take her first teacher training in India, and then proceeded to take another training in Germany.

Or shares how her teaching journey led her to teaching and living in Berlin, Germany and what the yoga landscape is like in Germany. She also shares how she has taught yoga to individuals with special needs and how she has expanded her business online through trainings and videos. We discuss the importance of being patient with yourself and your business, stepping outside of the traditional idea of what a yogi and a yoga class should look like, saying "yes" to as many opportunities as you can when you're a new yoga teacher, and so much more!

Enjoy!

This episode of the podcast is brought to you by FavYogs! FavYogis is the newest yoga app designed specifically with Yogis in mind. It was built out of Santa Monica, CA by a practicing yogi and software engineer from MIT. FavYogis connects yoga students with their favorite teachers through a simple to use app that is free to download. Teachers can post one time events like workshops and retreats as well as regular weekly classes, and students can easily find teachers offerings from anywhere in the world. Use the code “MBOM” when you sign up and make sure they know I sent you! Sign up here!

I've also launched a private community on Facebook for yoga teachers who want to learn more about business. Join me here!

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