This week on the podcast I am joined by Anastasia Shevchenko who is the founder of the Berlin Yoga Conference. Anastasia was born in Ukraine, grew up in Canada, and is now living in Berlin. Anastasia has been practicing yoga since she was a teenager and after years of practicing and teaching, she wanted to expand her offerings and bring the yoga community together with the first ever Berlin Yoga Conference, which will be happening in 2019.
On this episode, Anastasia shares where the idea for the Berlin Yoga Conference came from, what it's been like creating it - finding a space, finding teachers, setting the schedule, marketing the conference and selling tickets, etc. - and what she's learned through her yoga business and through the Berlin Yoga Conference.
This week on the podcast we're doing something a little bit different! In this solo episode of the show, I am read through chapter 24 of You Are a Badass by Jen Sincero. I read this book in April and absolutely loved it, but the chapter on money was easily the most influential chapter for me.
On this episode, I read through the money chapter to you (chapter 24), while adding in my thoughts and giving some additional commentary on how we can break through our money stories, the importance of recognizing what our relationship with money is and how it is impacting our business, as well as how this chapter really helped me move past some of my biggest struggles with money.
This week on the podcast I am talking with Chris Cannon. Chris is the founder of Studio Prosperity and the host of The Studio Prosperity podcast. Chris and I had the pleasure of meeting in Mexico City and recording this in person!
On this episode, we talk about all things yoga studios and yoga business, including why it's okay to make money and still be spiritual, why software and systems are important in your yoga studio, the relationship between the studio owner and the teacher, and why being competitive can actually harm your business instead of make it thrive.
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I am joined on the podcast once again by Brea Johnson from Heart & Bones Yoga! Brea and I chatted about yoga + yoga business way back in Episode 8 of the podcast, and this time around, we are focusing our conversation how to take your yoga business online.
Brea shares the process for building her tribe online, including the importance of determining what you're going to offer and having good sound quality. As well, we talk about why you don't need to a big following to be successful online, and why it's more important to find your tribe and determine your "why" than just focus on having a big Instagram following.
This special BONUS episode M.B.Om features one of the episodes of my newest podcast: Yoga Business Bootcamp.
The Yoga Business Bootcamp podcast will take you through how to create your dream job, build an amazing resume, get a teaching job at a yoga studio, and how to expand your offerings to make more money and become more sustainable as a yoga teacher.
On this episode, we’re talking about online and offline marketing! There are so many different aspects that make up marketing, which is why we talk about the online aspects and the offline aspects.
Online marketing includes social media, and email newsletters; while offline marketing includes talking to your students and community in person, and designing posters for your programs. In this episode, we also cover how to find your authentic voice online and offline, and how to create marketing materials that are on brand.
In the full marketing module of the course, we break down each of the aspects of online and offline marketing in detail and I help you to create a marketing plan and strategy that will really work for you and your business!