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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: March, 2024
Mar 25, 2024

This week on the podcast I am talking all about the process of self-publishing my book "How to Master the Business of Yoga". I released my book in September of 2023 and wanted to share the entire process from idea to creation to actually publishing it. In this episode, I talk about what the writing process was like, why having help was key for me to actually getting this project done, editing the book, finding someone who could format and design the cover, releasing and marketing the book, and everything that I learned along the way. Writing and publishing a book is a goal for many people, but the idea of publishing a book can be really daunting. I hope this episode leaves you feeling empowered to turn your idea into reality!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Where the idea for the book came from
  • Why I decided to self-publish right from the get go
  • The writing process
  • Why help was so important for me to actually get the book published
  • The editing process
  • Formatting and title page design
  • Putting it all together
  • Publishing the book and sharing it with the world

Mar 18, 2024

This week on the podcast I am joined by Brett Larkin. Brett is the founder of Uplifted Yoga and the author of Yoga Life: Habits, Poses, and Breathwork to Channel Joy Amidst the Chaos. Her training has set the standard for quality online certification since 2015 and has matriculated thousands of yoga teachers. Brett’s award-winning YouTube channel with over half a million subscribers and Uplifted Yoga Podcast empowers listeners to actively design their lives using yoga’s ancient wisdom. Yoga enthusiasts love her courses on Kundalini, Prenatal Yoga, and the Uplifted Yoga Academy. In this episode, Brett updates us on what she's been up to since she came on the podcast in the fall of 2020, including the shifts and updates that she's made to her business and programs. We also discuss the changing online yoga industry and how that's impacted her business, as well as what it was like to write and publish a book while being a business entrepreneur and mom, and much more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Catching up since we last spoke with Brett in Fall 2020
  • Setting yourself apart in an online space and establishing a business prior to the pandemic
  • How the online yoga industry has evolved over the last few years, and how that’s impacted Brett’s business
  • The power of valuing yourself as a yoga teacher and your product
  • Tips for executing quality online yoga training
  • Harnessing the skill of creating content online
  • Writing and publishing a book while being a mother and business entrepreneur

Guest links:

Website: https://www.brettlarkin.com/

YouTube: https://www.youtube.com/@BrettLarkinYoga

Mentioned by Brett - Uplifted Yoga Episode: https://podcasts.apple.com/us/podcast/how-to-get-an-agent-write-your-wellness-book-and/id1097989571?i=1000637658621

Mar 11, 2024

This week on the podcast I am joined by Mary Bugg. Mary is an accomplished Yoga teacher, neuro-muscular therapist and reiki master. She is mum, wife, friend and sister. Having spent 25 years in the film industry as a producer Mary brings her rich experience to all her teaching. She understands we may all come from different directions, but ultimately we are all aiming for the same outcome, happiness with acceptance. Mary has run multiple trainings and workshops in the Middle East and is one of the owners and studio director at the The Path Yoga Studio, Bali. In this episode of the podcast, Mary shares a bit about her journey as a yoga teacher, what brought her to Bali and how she became a co-owner in The Path. She shares what it's like to run a business in a foreign country, as well as her top tips for marketing your own business and growing a company, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Mary’s yoga story and history working in the film industry
  • Making the shift from being a producer to an accomplished yoga teacher
  • Moving to Bali and opening up a yoga studio
  • Operating in a foreign industry and understanding how to run your business differently
  • Growing a yoga studio in a small town
  • Mary’s top tips for marketing your own business and growing a company

Guest links:

The Path Yoga Center: https://www.thepathyogacenter.com/

Instagram: https://www.instagram.com/abundance_therapies/

Mar 4, 2024

This week on the podcast I am joined by Amanda Hughes. Amanda is a brand photographer based in Scotland, UK. She works with all types of small businesses, including yoga teachers. In this episode, we're talking about why it's important to have great brand photos for your yoga business and the benefits of hiring a photographer. Amanda also shares some of her top tips for getting great photos for the yoga teachers just starting out who can't afford a professional photographer just yet. We talk about equipment, lighting, selfies and more!

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

My new yoga book is out now: www.mbomyoga.com/book

In this episode:

  • Amanda’s background and career history
  • How Amanda shifted to working jobs in photography
  • Why it’s important to have great brand photos for a yoga business
  • Taking your own photos over using stock photos online
  • The two different ways to create your brand photos and how to approach both methods
  • The benefits of hiring a professional photographer
  • Tips for creating great photos yourself or from someone that isn’t a professional photographer
  • Amanda’s top business lessons over her experience with branding and photography

Guest links:

Shot by Amanda: https://www.amandahughes.uk/

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