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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: April, 2019
Apr 29, 2019
This week on the podcast I am joined by Jenny Shih. Jenny is a business coach who has taught more than 25,000 women how to earn a full-time income working 30 hours per week or less as online, service-based entrepreneurs. For most of her time in business, Jenny was debilitatingly sick and at some points was only able to work a few hours each week. As the household breadwinner, Jenny found strategic ways to ensure her business remained highly profitable while also giving her the much-needed time to heal.

Drawing on both her decade of experience in high tech and her training with Martha Beck and spiritual teacher Byron Katie, Jenny guides her clients through a no-fluff, step-by-step approach to creating thriving businesses they love without having to work long hours or make huge sacrifices.

On this episode, Jenny shares her journey from full-time employee to working 30-hours a week online and making 6-figures. We talk about everything from how to identify opportunities and create your first project to how to manage your time when there is a lot on your plate.
 
Learn more about Jenny at jennyshih.com. 
 
Enjoy!
 
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This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they will need to expand their careers. And, I don’t know about you but I know that I run into a lot of places that won’t let me teach or offer anything if I don’t have insurance, so this is definitely something that if you don’t have you’ll want. And they have incredible things like online teaching coverage so no matter what style you’re teaching or wherever you are in the world, give yourself a little peace of mind knowing that you are covered should something happen. Head on over to beyogi.com/mbom to learn more or to get coverage today.
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This episode is also brought to you by Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week’s Schedulicity hot tip of the week is with Shayna!
 
If you’ve been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!
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Has your yoga studio’s growth become stagnant? If you’re like many studio owners I talk to, you’ve tried every marketing tactic under the sun. You started a blog, you’re posting regularly on all the social media sites, running challenges, sending out newsletters blah blah blah. Long story short, you’re doing a TON of work… and barely paying the bills.

What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is…. Ron Medlin and his team at getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.

Apr 22, 2019

This week on the podcast I am joined by Katie Brauer. Katie is a yoga teacher, a former professional snowboarder, a former executive of the fastest growing boutique yoga studio in the US and the creator of The Yoga Professional Incubator.

On this episode, Katie and I talk about yoga, the business of yoga, why it's important to be an "entrepreneur" in the yoga industry, as well as the money side of yoga and how we can blend money and spirituality in a way that feels authentic, and much more.

Enjoy!


Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us.

Learn more here!


This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they will need to expand their careers. And, I don’t know about you but I know that I run into a lot of places that won’t let me teach or offer anything if I don’t have insurance, so this is definitely something that if you don’t have you’ll want. And they have incredible things like online teaching coverage so no matter what style you’re teaching or wherever you are in the world, give yourself a little peace of mind knowing that you are covered should something happen. Head on over to beyogi.com/mbom to learn more or to get coverage today.


I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week's Schedulicity hot tip of the week is with Blake!

If you've been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!


Has your yoga studio’s growth become stagnant? If you’re like many studio owners I talk to, you’ve tried every marketing tactic under the sun. You started a blog, you’re posting regularly on all the social media sites, running challenges, sending out newsletters blah blah blah. Long story short, you’re doing a TON of work… and barely paying the bills.

What if there was an easier way? A way to get new students regularly coming through your door without having do work so darn hard to get them there? A Proven system that will consistently bring in 20+ new paying students to your studio each and every month? Well there is…. Ron Medlin and his team at www.getyogastudents.com have developed a 3-step system that will help you quickly grow your yoga studio to 6-figure profits and beyond without being shackled to your business.

Apr 15, 2019
This week on the podcast, I am very excited to be catching up with Jules Mitchell. Jules was a guest on season one of the show and we talked about her background in biomechanics, how she incorporated biomechanics into her yoga teaching, and how to find your specialty as a yoga teacher. 
 
In this episode, Jules shares how her yoga business has evolved over the past three years to focus more on workshops and trainings that she teaches around the world, the process of writing and publishing her book, and the challenges facing the yoga industry when it comes to money. 
 

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Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Visit mbomyoga.com/retreats for info!

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This episode of the podcast is brought to you by Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week's Schedulicity hot tip of the week is with Blake!

If you've been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!

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Apr 12, 2019

You've heard on previous episodes about the retreat I'm co-leading this fall in Costa Rica with Meghan Pherrill. We wanted to take listeners behind the scenes and let you hear everything that went and is going into putting it together.

Notes from this episode:

  • How yoga helped Meghan overcome depression and why she decided to become a yoga teacher
  • My story of finding yoga and deciding to become a yoga teacher
  • The idea behind bringing together yoga teachers and helping them grow their businesses and brands
  • Why Costa Rica?
  • Breaking down what you can expect at the retreat

Learn more about Meghan at balancebymeghan.com

Learn more about the retreat at mbomyoga.com/retreats

Learn more about the resort at bodhitreeyogaresort.com

Apr 8, 2019
This week on the podcast, I am joined by Peter Akkies from No More Newsletters. Peter helps yoga studios sell more memberships and delight their students by automating their email marketing. 
 
On this episode, we talk about why yoga studios should get rid of the email newsletter and start automating their email marketing in a more targeted way that will actually get clients coming back to the studio. Peter shares the top ways to automate your emails, tips and tricks for getting more engagement with your email marketing, and why being strategic with email marketing is important for your yoga business.

Enjoy!

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Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Visit mbomyoga.com/retreats for info!

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This episode of the podcast is brought to you by Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week's Schedulicity hot tip of the week is with Blake!

If you've been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!

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Apr 1, 2019

This week on the podcast, I am joined by the co-founder of American Yogi, Mike Sussman. Mike started American yogi with his brother last year after seeing the need to make yoga more accessible for veterans, first responders, non-typical yogis and men.

In this episode, Mike shares the story of his brother recovering from a broken back with yoga, finding yoga himself, and experiencing the life-changing effects of consistent practice. We also discuss the process of creating a yoga brand and how to make a movement beyond your products.

Enjoy!

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Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Learn more at mbomyoga.com/retreats

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I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my bookings through one easy platform. This week's Schedulicity hot tip of the week is with Scotty!

If you've been wondering how an online schedule can help you with your business, email Schedulicity at support@schedulicity.com or visit schedulicity.com for a chat with one of their support rockstars!

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