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Mastering the Business of Yoga

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for yoga teachers who want to create a successful and sustainable career in yoga, but don't know where to start, or how to take their career to the next level. Each episode features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.
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Now displaying: Page 1
Mar 9, 2020

This week on the podcast I am joined by Tyler McCune. Tyler is an email copywriter, and he works a lot in the yoga, wellness and meditation space. Over 5 years ago, Tyler discovered meditation on a 1-month meditation retreat in Taiwan and now he's an email copywriter who has consulted with both brick & mortar and online clients, including yoga teachers and corporate mindfulness trainers. He is also the author of "Email Emperor" where he teaches his simple email system.

On this episode, Tyler shares his method for communicating with an audience, including how he tells stories, ways that he connects with his readers, how he makes asks and pitches products and services, and tips for yoga teachers and how they can apply this to their businesses. More and more, social media isn't really truly reaching people and being in someone's email inbox is so much more powerful for really talking with your target audience.

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This week's episode is brought to you by OfferingTree and FavYogis

OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount.

The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze. Find FavYogis on your app store and use code MBOM.

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