Elsa Rose Eastabrook came to yoga from an athletic background, but it wasn't until she couldn't do sports due to an injury that she truly fell in love with yoga.
Now, Elsa shares her love of yoga as a teacher and attracts a lot of people who are a part of the athletic world. Elsa is big on doing what you do best and finding your niche within in the industry, and in this episode, we chat about how she has found her niche in athletic performance and yoga.
On this episode, Elsa shares tips on how to find your niche, how to be authentic with your students, how to grow and market your unique business, business lessons she's learned through her career, and much more.
Enjoy!
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When Jenny Parum first discovered yoga, she was dealing with rheumatoid arthritis, and with the first few years of her practice her symptoms completely disappeared. The change she experienced in her own body through yoga inspired her to become a yoga teacher.
For Jenny, teaching yoga was an opportunity to share her love of helping people and to inspire people to feel better in their bodies. Jenny loved being a teacher, but was uncertain about opening a yoga studio. She ended up taking a leap of faith and following her entrepreneurial spirit and opening a yoga studio with her partner.
Jenny went through the process of opening a yoga studio as a single mom with 3 pre-teen children, and after she opened her studio she sought out yoga teachers who were looking to be entrepreneurial and bring their own style to the space.
On this episode, Jenny shares what she learned through opening a yoga studio, what she has learned over the years as a studio owner, how she has balanced being a mom with being an entrepreneur and advice for new yoga teachers entering the industry.
Enjoy!
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I met Brittney Hiller at Wigwam Festival in Atlanta last year, and I had the privilege of taking a laughing yoga class with her. It was my first experience with laughing yoga, and it was both awkward + fun. I immediately signed up for Brittney's newsletter and I've been following her along ever since.
On this episode, Brittney shares how she got into laughing yoga (it's different than you would expect!), how she expanded her teaching from laughing yoga, to teaching children, to teaching chair yoga, to offering entirely donation based classes.
Brittney and I also chat about moving from being strictly a yoga employee to being a yoga entrepreneur. She shares how she has built her own business, how she has differentiated her business, and has created a successful newsletter, book and online business. Enjoy!
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Also, a quick reminder about the webinar with Julie Zuzek from RetreatU on the 5 steps for planning a successful retreat on March 23rd at 1pm EST. Register here!
Nearly one year ago, I had a fabulous conversation with Julie Zuzek from The Corporate Yogi about creating a brand and running yoga retreats. When Julie and I chatted last year, she had just launched her online platform for creating retreats, RetreatU.
A year later, RetreatU is growing a ton and Julie is back to share the 5 steps for planning a retreat. On this episode, we talk about being held back by fear and to develop more confidence before you begin. From there, Julie dives into the 5 steps to planning a retreat, including:
Are you feeling inspired yet?
I left this episode feeling inspired to launch my first retreat. Julie is full of knowledge and she shares openly how to get started launching your first retreat, leaving you feeling like you can confidently lead a successful retreat.
Enjoy!
Did you miss the first episode that Julie did with M.B.Om? Listen to it here.
Do you want to learn more about RetreatU and the 5 Step Process to Creating Retreats? Join us for a webinar on March 23rd at 1pm EST. Register here!
On the 3rd part of the marketing series, we're chatting about authenticity on social media. It can be really easy to start a social media account and not know what to say, or how to say it. Finding your authentic voice is really important, and it takes time, dedication and practice to really discover this. It takes posting over and over again and seeing what feels right and what doesn't before you discover your authentic voice.
On this episode, I also share a few tips + tricks to ensure that you are gaining an organic following and being your most authentic self through your social media channels.
Enjoy!
Did you miss marketing part 1 + part 2? You can listen to part 1 here and part 2 here!
Speaking of social media, join the M.B.Om community on Facebook, Instagram + sign up for the newsletter here!
o I need to be on social media? Similar to what I discussed in last week's episode on websites, you never need to do anything. When it comes to social media, it's really important to consider your intention.
What is your intention for your business? For your career as a yoga teacher? What are you looking to achieve?
Having an intention can be really helpful when you decide whether or not you want to put your business on social media.
The second thing to consider, based on your intention, is what forms of social media will work best for you. The reason that social media is so overwhelming are that there are so many different options and managing each can be a full-time job in and of itself.
How can I be a good yoga teacher when I spend all my time on social media?
Plain and simple, you can't.
All platforms serve a different purpose so do some research on what social media platforms will serve you best before starting. Choose 1-3 platforms that will serve the needs of your business best.
From there, you've got everything you need to set up your social media accounts (if it serves you, that is!).
Enjoy!
I'm launching a new portion of my business where I'm offering complimentary 30 minute coaching sessions. Whether you want to chat about getting a job as a yoga teacher, running a retreat, or starting / expanding a yoga studio, I would love to support you! Book your free call here.
If you enjoy the podcast, join the community on Facebook, Instagram + sign up for the newsletter here!
One of the questions I most commonly hear from yoga teachers is "do I need a website?". We finish teacher training and are unleashed into the yoga world feeling confused about what we need to do in order to be successful.
Of course, you don't need to have a website, but if you want to be a successful, sustainable full-time teacher, I would highly recommend it.
Why?
Because it's a place + space where your students can find you. They can follow you if you move, they can find out more about your offerings (cue sales funnel), such as workshops or retreats or trainings. It's another space to advertise + sell yourself to your students.
On this episode, I walk you thorough the top 6 steps that you need to know to start a website, and why you should create one. I often hear that websites are too expensive + too hard to set up, which is why yoga teachers don't do it. These are fallacies, and I share how you can set up a website while on a budget + with very little hassle. If I can do it, you can too!
Enjoy!
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Joslynn Boyce is a registered personal trainer and a small business owner in Calgary, Alberta. She is also one of my good friends, and has been for over 10 years. Every time Joslynn and I get together we end up talking about fitness and working in the fitness industry as entrepreneurs, so I wanted to actually capture one of our conversations for the podcast.
On this episode, Joslynn shares some of the most important lessons that she's learned as a contractor and a business owner, including how to balance making money and taking caring of yourself. We chat about how to prevent burnout while still being profitable, and why you should be selfish once in a while. We also chat about some of the biggest struggles and learnings that Joslynn experienced while starting her own business, among other things.
Enjoy!
I'm test piloting a new portion of my business where I'm offering complimentary 30 minute coaching sessions. Whether you want to chat about getting a job as a yoga teacher, running a retreat, or starting / expanding a yoga studio, I would love to support you! Book your free call here.
If you enjoy the podcast, join the community on Facebook, Instagram + sign up for the newsletter here!
David Moreno is a California based yoga teacher who has been in and around the yoga industry for over 30 years. David came to yoga from a dance background and fell in love with it to the point that he knew he needed to teach.
David and I start out the interview by chatting about how the yoga industry has changed over the last few years. We chat about how when he started teaching, it was much easier to become an international yoga teacher. Now, the market is much more saturated and you have to sell people on why they should pay you for your offering. David gives a few tips on how to expand your offerings to international trips, and shares how he has transitioned from the traditional yoga retreat offering to what he calls "travel trips".
David is currently offering his next travel trip in Petra, so he shares the planning is like for a trip like, the marketing process, and how to ensure that everything goes smoothly in a developing country. Enjoy!
I'm test piloting a new portion of my business where I'm offering complimentary 30 minute coaching sessions. Whether you want to chat about getting a job as a yoga teacher, running a retreat, or starting / expanding a yoga studio, I would love to support you! Book your free call here.
If you enjoy the podcast, join the community on Facebook, Instagram + sign up for the newsletter here!
On this episode of the podcast, entrepreneur + self employed podcast host, writer and advisor, Ryan Ferguson, is coming on the podcast to talk about the yoga sales funnel and how to apply it. This is a massively important concept to be talking about in the business of yoga, because as yoga teachers we have the opportunity to think of ourselves as "employees" or as "entrepreneurs".
As employees, we work for someone else at their yoga studio, and as entrepreneurs we work for ourselves, and we use the space of yoga studios to get people into the top of the sales funnel. Classes are the top of our sales funnel, as we move down, the other parts of the sales funnel are the offerings that you provide that are worth more - workshops, private classes, retreats, trainings, etc.
If someone is picking up what you're putting down, you should probably be selling them on the other offerings you provide as a yoga teacher. This episode is all about how to apply this sales funnel to your persona yogi business.
Enjoy!
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Danielle Joseph is a yoga teacher and the founder of Function Creative Co. and Your Yoga Brand. Danielle specializes in design + branding, and she also does branding specifically for yoga teachers. She also runs an awesome Facebook community for yoga teachers who are looking to build their your brand.
On this episode, Danielle and I are chatting about all things branding. We cover developing your website + logo, suggestions for social media, how to work with an evolving brand, how to develop a brand when you have more than one passion, as well as tips + tricks for allowing your brand to truly represent yourself.
Danielle is full of knowledge from her years working as both a yoga teacher + helping yoga teachers develop their yoga brands, so don't miss this episode!
Enjoy!
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Have you stepped into the studio and thought to yourself "I can't do this", "I'm a fake", "I have no idea what I'm doing", or some version of that?
That's imposter syndrome, and almost all of us have had it at some point.
Wikipedia defines imposter syndrome as "the persistent fear of being exposed as a fraud". It's when we talk about something that we don't feel like an expert in, or when other people believe that we are something that we don't feel like we are.
It's that moment when we teach our first yoga class and our students think that we are better or more experienced than we are.
I don't believe that imposter syndrome is helpful for us to become better yoga teachers though. I believe we should do everything in our power to eliminate imposter syndrome from our lives.
On this episode, I share 7 tips to overcoming imposter syndrome, including:
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Randelle Lusk is a Calgary-based yoga teacher, a yoga studio owner, and a lululemon ambassador. After getting her yoga teacher training, Randelle knew that she wanted to bring yoga to her hometown of Fort St. John, BC. She was turned down for a loan to start her yoga studio, so she looked to her community, her friends, and other like-minded entrepreneurs to find a way to start her yoga studio.
Years later, Randelle still owns the yoga studio in Fort St. John although she’s based out of Calgary. Since starting a yoga studio, Randelle has taught at various studios in Calgary, and worked her way towards becoming a lululemon ambassador for the 4th Street lululemon store in downtown Calgary. Randelle also runs workshops, retreats, teacher trainings, and is beginning to teach at festivals.
On this episode, Randelle shares the business lessons she’s learned through owning a yoga studio, being a career yoga teacher, and running workshops, retreats and trainings. Randelle doesn’t describe herself as an expert on the business side of yoga, yet she has been immensely successful in her career. At the root of it all, Randelle has followed her gut and found her purpose, which has helped her to achieve her goals as a yoga teacher.
Enjoy!
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Have you struggled with the balance between spirituality and business? Do you wonder how you can be a yogi, yet still be a successful business owner? Sometimes finding the balance between humility and business can be difficult, and Reno Muenz has found that balance.
Reno is the founder of The Dharma Temple in Vancouver. He is a successful business owner, and teacher of kundalini and meditation. During the episode, Reno says "The world doesn't need more people who can do the splits. The world needs more people who love and forgive themselves", and this sums up what this episode is all about.
We discuss the concept of learning + teaching yoga, setting up a daily self-practice, the importance of going deeper than the physical practice, and finding balance between your spirituality and your business.
Enjoy!
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